Studio Lowrie: Lookbooks
Once in a while we’ve all stumbled across a niche/obscure/completely-from-an-unrecognisable-era-in-time item, whether it be in a charity shop, or a box found in an attic – but few people have opened a shop from it.
Thankfully, Lookbooks is here to scratch that itch, and fill future stockings, by offering an online assortment of what founder Emma describes as "...just old and kinda fun books", helped along by a playful identity from London-based agency, Studio Lowrie.
The studio describe their conversations with Emma as being central to their design approach and overall tone, creating a friendly logo design using the name's double O's to create a series of eye-gesture illustrations, from 'snooze' to 'puzzled' expressions, as well as a customised version of the Lausanne typeface by Swiss-designer Nizar Kazan.
From there, a clever die-cut adds a chunk of personality to a printed bookmark, revealing a hidden smile on one side, and a peeping nose on the other, as well as a host of brand merchandise and a soon-to-be-launched website too.
Cultural delights on the digital shelves have included Tie Rack's must-have 1985 publication 'The Book of Ties', a 90's rock climbers manual with some pretty questionable up-close crotch shots, as well as a bunch of amazing interior design guides; think BBC's Changing Rooms, but documented and printed.
Until their site launches, you can follow and make a purchase on their Instagram account here: @_look_books_.
And find more about Studio Lowrie here: www.studiolowrie.com.
Words: Joe Cooper