28.02.21

Podcast: A Change of Brand by Matchstic

I think I'm a podcast kind of guy. I'm not great at multi-tasking, so, for example, I couldn't write this blog post and digest the content of a podcast at the same time. I wish I could, I try it all time, I can't make it work. So the ones that do make it into my daily routine, are often useful to what I'm doing work-wise, largely insightful/informative, and ideally contained into hour-long bursts. A recent one to tick those boxes is A Change of Brand by Matchstic.

Matchstic are an Atlanta-based branding agency, and producer of the show, who describe the podcast as being, "... about the world’s most loved consumer companies and their rebrand glory, drama, or disaster". Launched at the start of this year, and with a new episode dropped every week, each hour-long instalment chats with a different business owner or creative director to unpick a typically well-publicised rebrand, from the perspective of those involved.

"We go deeper than colour palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty gritty details, we learn about their leading edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to retell these stories to educate and inspire those facing a change of brand".

Presented by Matchstic founder and creative director, Blake Howard, and co-hosted by Sarah Gail Hughes, the series prides itself on being able to allow viewers from the outside a peak behind the curtain into the complexities and rationale behind design decisions, as well as the importance of context. Which, let's be honest, in times where 6 months of work can be torn apart online in a matter of minutes, it's a perspective often not told.

So far there's 8 episodes to sink your teeth into, starting with Mailchimp, before tackling Airbnb, Dropbox, GoDaddy, and most recently video messaging service Loom, to name a few.

As you'd expect you can find it anywhere you get your podcasts from, as well as on the links below! Enjoy!

You can see more on their website here:
achangeofbrand.com/

And more on Mathstic here:
matchstic.com/

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Words: Joe Cooper