07.03.21

Glasgow Film Festival 2021: A Technicolour Rebrand by O Street

Festivals, remember them? From music to the arts, they've certainly taken a hit over the last 12 months. And whilst some wait for the right moment to return, others have been adapting to a new way of re-positioning themselves and connecting their audiences. A lovely project to catch our eye recently – and remind the public they're here to stay – is the Glasgow Film Festival 2021 rebrand by O Street.

Scheduled throughout the end of February and the beginning of March, GFF has just completed its 15th year of the much cherished annual event, attracting over 37,000 remote viewers, tuning in to 10 World Premieres, 3 European Premieres and 49 UK Premieres.

"Glasgow is one of the friendliest film festivals on the planet with a wide-ranging programme that celebrates every corner of world cinema and provides a fantastic showcase for the best of Scottish film... The Festival has a long tradition of championing new talent and ensuring that the very best films from the annual submissions are given a platform in the public programme.", says GFF.

The identity itself, by Glasgow-based agency O Street, is an in-your-face technicolour and digital-first solution, with bags of character, and a playful nature at its core. "GFF brings together the highlights of independent and underground cinema alongside well-loved classics and emerging talent. O Street’s role was to bring the personality of the festival to life, showcasing the city at the heart of the action through the emotion, excitement and thrill of film.", says O Street's website.

Across brand, digital and motion, the design solutions are honest to both Glasgow, and the wider film industry itself; from playful illustrations to outdoor wall projections, it's confident and welcoming across each and every medium. "The new logo for GFF is minimal, adaptable, and most importantly, gives centre stage to the screen. The ‘online at home’ aspect of this year’s festival was key to include in the campaign too. O Street’s visuals highlight the playful juxtaposition between the glamour of cinema and watching movies in your PJs."

As O Street describe it themselves "It's nae Cannes", but it certainly has its place, and thankfully it's here to stay.

You can see more on the GFF website here:
glasgowfilm.org/glasgow-film-festival

And more about O Street here:
ostreet.co.uk/

Words: Joe Cooper
Images: O Street/GFF